Multi service, cycle and outdoor industry brand management, strategy and communications specialists.
Our belief is that the bike and outdoor lifestyle is powered by influence and message – it’s almost tribal and it’s deeply emotional. The end users expectation of quality is high. We develop your brand presence by designing, developing and delivering websites, strategies and print materials.
Combining the technical with the emotional - we don’t just help you define a strategy - we deliver it.
Your brand identity and your assets are precious. Our work maintains that and will take you to the next level. We know how to be fun, and we know when to be serious.
With our brand audits we take into account your present online and physical presence and your present route to market. We then generate new strategies or enhance existing ones to help you increase sales, your marketing impact and the quality of your communications.
ADVNTR work with established but also new brands. We can take embryonic ideas and make them manifest.
Our approach is immersive and we aim to be part of your team. Through collaboration and mutual effort we deliver coherent and powerful strategies.
ADVNTR build Brand Plans using years of experience to deliver your brand/products to market with the correct positioning, pricing and required margins.
Comprehensive sales, pricing and sell-in/sell-through planning ability in multiple channels allow us to identify routes to market in both B2B and B2C contexts including E-Commerce and Omnichannel sales programs.
Maybe you already have a strategy and are doing great - you have fans of your brand and products but you lack the internal ability to develop your technical fascias such as websites and e-comm platforms. You might have decided the direct B2C path is the way forward for you.
We provide the skills you need to make it happen. Our developers and coders don’t just know how to make things look good, we make them work good too.
With a global marketplace and increasing cross border sales activity it’s important that your brand strategy is in line with the markets you operate in. We can work to protect your intellectual property and preserve your brands core value.
Legal issues can arise from many areas and our analysis and work can make sure that you operate in accordance with prevailing conditions.
Kinetic tasked us with building a brand new EU website that launched in November 2019 as part of a refreshed go to market strategy.
The site caters for:
Consumer, dealer and distributor traffic across Europe and the UK with Euro and £ transactions in English and German.
ADVNTR were contracted to design, build, and host a new website for this cult-like Gravel Event which has expanded to become an international phenomenon.
We also produced a range of new illustrations for print (postcards and information flyers) and digital use. The identity was refined and distilled to create a welcoming and evocative range of materials to get the riders excited for this unique and special event
Now established as the premier ultra endurance gravel event in the UK, ADVNTR created a radical new brand identity and website to welcome and inform participants.
The design of the website and the identity both lead to create a unique feel for the character of the event and the people who ride it.
Gravel Union has a unique requirement – to quickly become recognised as the go-to resource for gravel riding enthusiasts Europe wide. A fresh and powerful brand identity was designed in order to convey authority and authenticity while at the same time celebrate and recognise the union partners such as Shimano.
The website was designed and built for launch and the creation of physical brand assets such as event hardware, marketing materials and of course essential stickers!
ADVNTR were contracted to design, build, and host a new website for this unique bike packing event, touted as “bikepacking with benefits.”
We also produced a range of new illustrations for print and digital use. All participants were awarded with bespoke cycling gifts designed by our team to evoke memories of this unforgettable event.
ADVNTR designed, built, and hosted a bespoke entry system to handle applications for this unique bike packing event along with its sister event, PEdAL ED Atlas Mountain Race.
The self-supported ethos remote terrain these events are held requires a level of complexity that other entry systems do not cater for. Our design enabled the organisers to review, approve or decline applications before they reached the payment stage.